Cross-Domain Tracking

Posted on by boostanalytix

CLIENT:  Kacper Staniul Consulting Ltd.

LOCATION:  London, United Kingdom

INDUSTRY:  Marketing

WEBSITE:  getscrapbook.com

BACKGROUND:  High levels of direct traffic and an inability to attribute e-commerce transactions to the right channels/campaigns prompted this client to reach out for help.  After a thorough investigation, we discovered that the cross-domain tracking setup in Google Tag Manager (GTM) was not configured correctly.  In particular, the “linker” parameter that is used to stitch activity across websites was not carrying through the i-frame to the destination domain.  As a result, Google Analytics (GA) was creating a new session/user ID each time the visitor landed on the target site and classifying it as direct.

SERVICES PERFORMED:  We diagnosed the issue and then fixed it by implementing a new cross-domain tracking event tag in GTM.

PLATFORMS USED:

  • Google Analytics
  • Google Tag Manager
  • WordPress
  • Gumroad

CLIENT FEEDBACK:

  • Overall: 5.0
  • Skills: 5.0
  • Quality: 5.0
  • Availability: 5.0
  • Deadlines: 5.0
  • Communication: 5.0
  • Cooperation: 5.0