CLIENT:  Kacper Staniul Consulting Ltd. LOCATION:  London, United Kingdom INDUSTRY:  Marketing WEBSITE:  getscrapbook.com BACKGROUND:  High levels of direct traffic and an inability to attribute e-commerce transactions to the right channels/campaigns prompted this client to reach out for help.  After a thorough investigation, we discovered that the cross-domain tracking setup in Google Tag Manager (GTM) was not configured correctly.  In particular, …

CLIENT:  STEDI.org LOCATION:  Logan, UT INDUSTRY:  Education WEBSITE:  stedi.org BACKGROUND:  The client initially implemented Google Analytics as a “do-it-yourself” (DIY) project.  However, they began to question the integrity of the data and also needed help setting up certain advanced features. SERVICES PROVIDED:  The work consisted of two distinct phases.  Phase 1 started with a comprehensive audit of the existing implementation.  …